Rob Calcraft expands Cultured line-up with new biome-calming cream

Cultured, the biomecare brand launched by REN founder Rob Calcraft earlier this summer, is expanding its offer with a new Biome Calm Cream.

Launching onto Cult Beauty and on culturedbiomecare on 21 October with an rrp of £60, the new hydrating cream has been formulated to reduce temporary redness.

An active complex of pre and postbiotics also supports the microbiome, strengthens the skin barrier and soothes signs of sensitivity.

It joins the brand’s existing ‘biome-one’ collection which includes a cleansing balm in a pump format, a lightweight serum and a resurfacing mask.

First unveiled on 5 August, Cultured is the first skincare brand Calcraft has launched since he left REN in 2015, following “many years of research into the benefits of a healthy microbiome.”

Commenting on the launch, Calcraft said: “Cultured exists because of the scientific revolution that is microbiome science.

“It has not only changed our understanding of our bodies but more specifically it has altered forever our understanding of the skin, how it functions and how to look after it. It’s proper science, it’s disruptive and it’s very exciting.

“We now know that the microbiome is integral to skin health and plays a vital role in the immune system. It also has the potential to radically improve the way we care for our skin.”