RoC launches on Superdrug as part of phased re-entry to UK market

French heritage brand RoC Skincare has launched on Superdrug.com as part of its phased re-introduction to the UK.

The brand, which had been eased out of the UK market by previous owner Johnson & Johnson, is now being gradually brought back by Gryphon Investors, which acquired it in 2019.

Coinciding with the relaunch is the addition of two new products to RoC’s Multi Correxion Revive & Glow range – the vitamin C-based collection designed to awaken the skin and illuminate the complexion.

A new Cleansing Gel and Night Serum Capsules join the existing line-up of Daily Serum, Gel Cream and an Anti-Aging Unifying Cream.

The UK and France are the two key markets in Europe where the brand has been reintroduced online this year, with products also newly available on Amazon and Feelunique.

Further retail expansion is also in the pipeline for later this year.