Rodial celebrates its 25th birthday with Dragons Blood-themed pop-up in Soho
Skincare and cosmetics brand Rodial, known for its innovative formulas that combine science with nature, is marking its 25th anniversary with an immersive experience in Soho today. Better yet, the free-to-enter experiential pop-up unveils the beauty brand’s latest innovation - the Dragons Blood Water Serum.
Rodial was established by Maria Hatzistefanis in 1999. Over the past 25 years, it has garnered a cult following thanks to its effective skincare solutions that combine cutting-edge science with natural ingredients. Plus, who wouldn't want to try innovative products with names such as 'Dragon's Blood Sculpting Gel'?
Celebrating the brand's impact on the beauty industry, the event, located at 15 Bateman Street in London’s Soho, allows beauty enthusiasts to step inside the world of Rodial. Here, they can explore the brand’s evolution via a gallery wall and the science behind its cutting-edge skincare, from its Dragon's Blood Sculpting Gel to its Snake Serum.
Founder and CEO Maria Hatzistefanis, said: "I am thrilled to be celebrating our 25th anniversary at Rodial as a privately owned & heritage business. To mark the occasion, we are launching an exhibition at a Gallery Pop Up in London’s vibrant art scene in Soho.
"The Retrospective exhibition is an immersive experience on Rodial’s journey from a startup to a major beauty brand consistently revolutionising the beauty industry."
Today's event also showcases Rodial’s newest innovation, the Dragons Blood Water Serum. The serum is the latest addition to the cult-favourite Dragons Blood range, known for hydrating and soothing dry, dehydrated skin.
