Rose Inc and Stripes sold at auction
The last of Amyris’ consumer brands have found new owners, following the sale of Rose Inc and Stripes at auction.
Rose Inc, the makeup brand founded in partnership with model Rosie Huntington-Whiteley, has been purchased by asset management firm AA Investments for $2.5 million.
Meanwhile, Stripes - the menopausal skincare line created in partnership with actress Naomi Watts - has been sold for $500,000 to Sakana LLC, a company that lists Watts as a managing member.
The sale of both businesses comes after Amyris filed for Chapter 11 bankruptcy in August, with a strategy to offload its consumer brands to help position the company for long-term success.
Earlier this month, the company sold a number of its other consumer beauty brands to the highest bidders at auction, including clean skincare brand Biossance to THG for $20 million.
Meno Labs, 4U and Pipette were also sold to Dr. Reddy’s Labs, Scent Theory Product and HRB Brands, respectively.
Even more recently, JVN Hair was sold at auction for $1.25 million. The brand, created in partnership with Queer Eye star Jonathan Van Ness, was purchased by Windsong Global last week.
