Saie announces initiative to combat beauty industry's plastic waste

Saie, the beauty brand renowned for its viral Glowy Skin Dew and creamy cosmetics, has launched ‘The Saie Climate Initiative’. This initiative is committed to tackling beauty industry waste and inspiring positive change for people and the planet.

Saie is a clean, performance-driven makeup brand with a mission "to feel good and do good, for people and the planet". Founded by beauty industry veteran, Laney Crowell, Saie set a new industry standard when it launched in 2019. The ‘Clean Complexion Experts’ditched over 2,000 common yet harmful ingredients to create 'new makeup'.

Now, the brand is on a mission to expand its ethos, tackling wider issues within the beauty industry - which produces an estimated 120 billion units of packaging annually, much of it non-recyclable. This plastic tidal wave is overwhelming our planet. Marine life suffers as oceans fill with debris, landfills overflow and harmful microplastics seep into our food chain. According to Saie, "It's time for radical change". So, the brand is taking a three-step approach to ensure it's not adding to the problem and inspiring change.

The Saie Climate Initiative's three-pronged approach:

1. Saie is committing to eliminating and offsetting its carbon emissions across our supply chain to net zero by 2039.
2. It is committing to cleaning up the planet by recovering 5 million pounds of verified plastic through a three-year partnership with rePurpose Global.
3. Women and children are the most impacted by climate change, so Saie has assembled an all-women board of experts to support and drive this mission. The board is made up of Laney Crowell, Founder & CEO of Saie, Svanika Balasubramanian, Co-founder & CEO of rePurpose Global, and Sydney Feeter, Director of Clean Makeup at Sephora.

Laney, Founder & CEO, said: "When I was just weeks old my mom and dad took me hiking in the mountains of Colorado where I was born. As soon as I was old enough to walk I was taught to always pack a bag to pick up trash along our outdoor adventures. "Leave the path cleaner than you found it" my parents always said.

“As a life-long lover of mother nature, I believe it's our duty to be responsible for the impact we at Saie leave on the planet. My hope is that this unprecedented commitment inspires the beauty industry to clean up the 120 Billion pieces of plastic we produce annually, and ultimately find a solution to our plastic addiction. While daunting, I know this is just the beginning and I couldn't be more excited to start this journey."