Sally Beauty expands Irish footprint with acquisition of Flair Hair & Beauty Supplies

Professional retailer Sally Beauty has announced the acquisition of Flair Hair & Beauty Supplies, marking a significant move to strengthen its retail and professional presence in the Republic of Ireland amid its ongoing expansion strategy.

With a well-established reputation among Irish professional hairdressers and beauty therapists, Flair Hair & Beauty Supplies is known for offering a wide portfolio of premium products and for its trusted industry expertise. By acquiring Flair, Sally Europe brings local heritage into its broader portfolio.

"Flair’s heritage and commitment to professionals mirrors our own," said Olivier Badezet, SVP & Managing Director at Sally Europe. "By joining forces, we’re elevating our presence in the Republic of Ireland and bringing even more choice, expertise and convenience to our customers."

Sally Europe, which operates over 250 stores across the UK and Ireland and more than 450 across Europe, is part of Sally Europe Holdings - a group with an expanding international footprint, including Latin America. Through its dual retail and trade-facing brands, Sally Beauty and Salon Services, the company offers access to an expansive range of over 114 professional beauty brands, from salon icons like ghd, Olaplex and Wella Professionals to rising innovators across every category of beauty.

The acquisition not only increases Sally Europe’s geographical scale but also aligns with its mission to make professional beauty more accessible.

The move comes as Sally Beauty also strengthens customer engagement with the launch of a new loyalty programme across the UK and Ireland in March. Designed to transform the shopping experience for both retail and professional customers, the programme offers personalised rewards, exclusive benefits and full digital integration.