Sally Beauty launches new loyalty scheme to strengthen customer engagement
Professional retailer Sally Beauty has launched a new loyalty programme, designed to increase engagement and retention of both retail and trade customers.
Launching in the UK and Ireland, the new scheme promises to "transform the shopping experience" with exclusive benefits, personalised offers, and digital integration.
Whether shopping for personal beauty essentials or stocking up on professional supplies, the programme prioritises value, convenience, and personalisation.
Key features include:
- Exclusive rewards - customers can earn discounts and perks as they shop in-store or online.
- Procom promotions and milestone rewards - offering special savings tailored to customer needs.
- Early access to sales and free gifts - members can enjoy priority shopping on top brands.
- Personalised trade offers - professionals receive bespoke discounts and tools to support their business.
Customers can sign up in-store and online, with all rewards digitally managed, with no physical cards required.
Sally Beauty is part of Sally Europe family, the UK and Continental Europe arm of Sally Beauty Holdings.
Its stores span seven markets in UK, ROI, France, Germany, Belgium, Spain and the Netherlands. In the UK and Ireland alone, the business operates 235 UK stores.
One of the largest distributors of professional hair and beauty products, the retailer stocks over 800 brands and 8,000 products. It celebrated its 60th anniversary last year.
