Salt & Stone acquired by Olaplex owner Advent International
Advent International has signed a definitive agreement to acquire a majority stake in Los Angeles-based bodycare brand Salt & Stone. Financial terms of the deal have not been disclosed.
The deal follows the brand's $165 million revenue in 2025, driven by double-digit growth across all channels, including Amazon, Sephora, and its direct-to-consumer (DTC) site, which made up 40% of sales.
Founded in 2017, Salt & Stone has expanded rapidly, with distribution now spanning more than 1,700 retail locations across 40 countries.
Salt & Stone sells a deodorant approximately every six seconds and ranks as a leading deodorant brand at Sephora globally. In the UK, where it launched in 2023, it is among Sephora’s top deodorant products and its second-largest bodycare brand.
"Scaling internationally has reinforced the need to be thoughtful about where and how the brand shows up. Even as we expand into new markets and retailers, staying true to our performance-driven, design-led approach is key. It’s about growing thoughtfully and keeping every experience intentional," founder Nima Jalali previously told TheIndustry.beauty.
"We are thrilled for the opportunity to partner with Salt & Stone, a truly exceptional brand that stands apart in the premium bodycare and wellness space for its ability to blend experience, performance and a compelling brand aesthetic," said Dave Paresky, Director at Advent International.
"Nima and the Salt & Stone team have built something rare – a brand with deep consumer loyalty, outstanding products, and an authentic purpose that resonates with today’s consumer all around the world. At Advent, we have a long history of partnering with distinctive, founder-led beauty brands to help them achieve their global ambitions, and we see that same opportunity at Salt & Stone.
"We look forward to bringing our resources and expertise to support Nima and the team as they continue to redefine modern, elevated self-care."
As part of the transaction, Jalali, co-founder Chris Tellam, and President Meagan Rosson will remain in their current roles. Chris Elshaw will become Chair of the company. Jalali will retain a minority stake, while Humble Growth, which invested in 2024, will exit as part of the deal.
"From day one, I set out for Salt & Stone to be a legacy brand, built to last for the next hundred years and beyond. With our incredible team and Advent's partnership, I have never believed in that future more than I do today. Advent shares our vision of building for the long term and will enable us to continue to redefine the category. This is just the beginning for Salt & Stone," added Jalali.
