Sana Jardin unveils rebrand with consumer-led approach
Sana Jardin has launched a rebrand, further supporting its commitment to social justice and the transformative power of scent with new packaging and a consumer-led approach.
Founded in 2017 by Amy Christiansen, a former social worker turned social impact fragrance entrepreneur, Sana Jardin is a responsible perfume brand built on the principles of a circular economy.
The beauty brand's business model aims to empower women and prioritise sustainability at every stage of the supply chain.
Now entering a "new era" in an attempt to drive further growth, Sana Jardin has unveiled a refreshed identity that reflects the fragrance company's evolution and commitment to its founding principles.
Central to this rebrand is the introduction of the 'Alchemy of Energy' platform, described as a "transformative communications approach that places consumers at the heart of the brand experience".
The platform aims to signify a shift from brand-led to consumer-led communication, allowing Sana Jardin to clearly articulate its value proposition to consumers. By tapping into perfume’s wellness roots, the business hopes to "solidify its positioning beyond luxury fragrance, offering products that resonate with wisdom, possibility, and love".
The rebrand also marks a significant evolution in Sana Jardin's retail presence, with a renewed focus on luxury aesthetics and modern design. The fragrance brand's elevated look and feel attempts to not only strengthen its presence in retail environments but also "future-proof" its position in the competitive marketplace.
The new packaging is said to draw inspiration from "magical celestial orbs and the vast power of the universe," while new lids have been crafted to symbolise the circle of life, echoing the company's ongoing commitment to a circular economy.
"We are thrilled to embark on this new chapter in the Sana Jardin journey," said Christiansen.
""Our rebrand is a testament to our ongoing commitment to empowerment, innovation, and social impact. With the Alchemy of Energy platform, we invite consumers to join us in the flower revolution and experience the transformative power of scent."
