Scarlett Johansson’s The Outset launches in the UK
Scarlett Johansson's beauty brand The Outset has landed in the UK at online retailer Cult Beauty.
Launched by actress Scarlett Johansson and beauty veteran Kate Foster in 2022, The Outset is designed to target the "frustrations of daily skincare struggles".
The brand formulates gentle skincare solutions for sensitive and stubborn skin, with products such as cleansers, creams, masks, oils and serums.
"My mother instilled in me a passion for self-care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty," Johansson explained before the brand's launch.
View this post on Instagram
Now expanding its international retail footprint, The Outset has launched online in the UK and Europe at Cult Beauty.
With eight individual products and one travel set available, the brand's range includes a Smoothing Vitamin C Eye + Expression Lines Cream, Niacinimide Night Cream, Purifying Blue Clay Mask, Firming Vegan Collagen Prep Serum and more.
The Outset joins Cult Beauty's existing portfolio of international skincare brands, including Glow Recipe, Supergoop, Wishful and Drunk Elephant, amongst many others.
