Scotch & Soda unveils two new London stores

Amsterdam-based lifestyle and fashion brand Scotch & Soda has opened two new stores, located at Covent Garden and Old Spitalfields Market in London.

The Scotch & Soda flagship at Covent Garden features the brand's new “Free Spirit” store design concept. The space includes a signature bar, dedicated children's area and library, displaying a selection of books and maps to celebrate the heritage of the building.

The brand's new store at Old Spitalfields Market features a red-bricked façade and re-designed interiors spanning across two floors.

Both stores offer Scotch & Soda's menswear and womenswear collections, along with its range of accessories, footwear, eyewear and beauty products.

The opening of the two stores brings Scotch & Soda's portfolio of brick-and-mortar locations in the UK to four. The openings are also part of the 31 stores the brand has opened globally since 1 January 2022.

Frederick Lukoff, CEO of Scotch & Soda, said: “The opening of our new stores in London, one of the world’s most attractive fashion retail destinations, represent an important milestone for our brand. As our retail network maintains its growth momentum, we are happy to expand our presence in this key city, with stores that can showcase the brand's full universe and collections, inspired by the free spirit of Amsterdam."