Sculpted by Aimee begins UK expansion by heading to shelves at Selfridges

Irish beauty brand Sculpted by Aimee, which opened its flagship store on Carnaby Street late last year, has commenced its UK expansion by launching at Selfridges.

Sculpted by Aimee first launched in the UK in 2022 and has since grown exponentially, doubling its presence this quarter. This latest expansion marks a significant step in building the brand's presence across the UK.

To celebrate the launch, a dedicated space within the Beauty Workshop will offer Selfridges customers the unique opportunity to experience Sculpted products – including the coveted CloudCreamTM, Beauty Base, and Cream Luxe. Products purchased at the workshop can be beautifully engraved at a dedicated personalisation station.

The Sculpted Pro Team will also be on hand to provide expert shade matching services, share invaluable application advice, and guide customers in creating their very own "Five-Minute Face" – the brand's signature look.

Selfridges customers are also invited to purchase the exclusive Christmas set, curated by Founder and CEO Aimee Connolly. Housed in a vegan leather makeup bag, the set includes the brand’s bestselling MyMascara, Cream Luxe Blush in Pink Supreme, and the Beauty Base Protect.

Aimee Connolly said: "As we continue to expand our presence in the UK, launching in Selfridges is a huge milestone for us at Sculpted by Aimee and also for me personally! This marks not just our growth in the market, but also our commitment to bringing our innovative, easy-to-use products to even more beauty lovers in such a prestigious store. We’re excited to offer UK customers a more immersive Sculpted experience and to help them look and feel their best with minimal effort".

This comes as Sculpted by Aimee embarks on a slew of in-person shopping experiences. Last month, the brand hosted its first pop-up at its Carnaby Street Flagship. During the two-day event, visitors were expertly matched by a Sculpted by Aimee Make-Up Artist, enabling them to find their perfect match out of 100 shades and finishes. For the first 100 customers, swapping their mismatched foundations for one of Sculpted by Aimee's was completely free of charge.