Sculpted by Aimee expands London flagship with masterclass studio
Makeup and skincare brand, Sculpted by Aimee, opened its pink doors to its flagship at Carnaby in London in November 2023. Since then, the Irish make-up brand has expanded the space to include a second floor for educational workshops and masterclasses.
On the ground floor, customers will find the brand's portfolio of cruelty-free, multi-purpose products, including its bestselling Satin Silk Longwear Foundation, CloudCream, HydraLip, MyMascara, and Shape & Set Brow Duo.
It also features four makeup stations with professional lighting, offering shade matching, tailored consultations, makeup applications for special occasions, and the brand's ‘Five Minute Face’ service for consumers on the go.
The new second floor features a "unique" event space for training and experiential consumer events and masterclasses. Fusing seamlessly with the retail space, the design features soft pink hues and accents of the brand’s signature rose gold.
The space will be used for:
- Education: Masterclasses for consumers and also its training academy for MUAs
- Makeovers: Customers can book private / group sessions ahead of events with in-store MUAs
- Guest masterclasses: A full calendar of events is soon to be revealed (previous guests include Adeola Gboyega and Caroline Hirons
Aimee Connolly, Founder and CEO of Sculpted by Aimee, said: "This flagship store moves us into a new retail experience in the UK for our consumers, providing exceptional services whilst showcasing our makeup and skincare line-up in a fresh and contemporary format."
Andrew Price, Executive Director at Shaftesbury Capital, added: "Sculpted by Aimee will deliver a unique immersive experience, enhancing the retail and lifestyle offer across Carnaby."
