Sculpted by Aimee to bring 'Base Camp' pop-up to Covent Garden
Irish beauty brand Sculpted by Aimee, known for its skin-first approach and unapologetically pink packaging, is hitting the road this June with its first-ever Base Camp pop-up tour, culminating in a London event at Covent Garden on Sunday 29 June.
Founded by makeup artist and entrepreneur Aimee Connolly, the brand is bringing its signature "perfect base" philosophy directly to consumers, tackling the all-too-common problem of mismatched foundation. According to Sculpted by Aimee, 80% of people wear the wrong shade or formula, and Base Camp aims to change that.
So far, the tour has stopped in Dublin, Birmingham and Manchester. It is set to visit Liverpool ONE on Saturday 28 June, before arriving at its final stop in London’s Covent Garden on Sunday 29 June.
Visitors can expect personalised shade-matching consultations with Sculpted’s team of experts, alongside the opportunity to take part in the brand’s "Trade Your Base" initiative. This allows guests to swap out their current, mismatched foundation from any brand in exchange for a perfectly matched base from the Sculpted collection. All traded products will be responsibly recycled through the brand’s Resculpted programme.
Attendees will also receive complimentary sample sachets and sweet treats while browsing the collection. Exclusive branded merchandise will be given to the first 50 visitors at each stop, and shoppers can take advantage of a 20% discount on bundles that include any foundation and the Brighten Up Concealer. One lucky visitor will even win a year’s supply of Sculpted products.
Aimee Connolly said: "I am incredibly excited to bring our Base Camp pop-up to so many amazing cities across the UK! Our mission at Sculpted by Aimee has always been to simplify beauty and empower everyone to feel confident in their own skin.
"Finding your perfect foundation is the ultimate starting point for that confidence, and Base Camp is designed to make that process fun, easy, and accessible for everyone."
