SEEN launches packaging recycling scheme for beauty influencers

UK and US beauty agency the SEEN Group has launched a new beauty packaging recycling scheme for beauty influencers and journalists.

The agency, which represents brands including Fenty Beauty and Charlotte Tilbury, hopes the new SEEN Again scheme will help its large network of media collaborators to return their waste packaging “easily and responsibly.”

The scheme has been launched in partnership with returns management solution Re-BOUND and HANDLE Recycling which creates a range of beauty tools from recycled packaging waste.

As part of the scheme, all beauty product samples distributed by SEEN will now include HANDLE recycling bags which beauty influencers can fill with used beauty packaging.

Free collection can then be arranged via the ReBOUND returns management solution which will then pass the bags of packaging waste on to HANDLE.

SEEN Group Chief Executive Officer Jane Walsh said: “As a business, SEEN has spent much of the last year interrogating its own commitments and responsibilities around promoting a more positive environment in which we can all thrive –socially, environmentally and ethically.

“Over-consumption is a global challenge. Until our business is fully circular, and all our brands are responsible from cradle-to-cradle, we believe we have a responsibility to offset the consumption trigger.

“SEEN Again is our way of serving our media collaborators with the opportunity to effortlessly do good and return their waste easily and responsibly.”

The global beauty industry currently produces 142 billion units of packaging every year, 95% of which is thrown out after one use and only 14% is  recycled.