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Selena Gomez's Rare Beauty to launch in UK

Sophie Smith
19 January 2022

Rare Beauty, founded by singer Selena Gomez, is set to launch in the UK and Ireland for the first time, exclusively available at Space NK.

Available online from 1 February and in-store from 22 February, the vegan and cruelty-free brand is known for its range of makeup and tools for the face, eyes and lips. The beauty brand's bestselling products include an Always An Optimist 4-In-1 Mist, Stay Vulnerable Melting Blush and Perfect Strokes Universal Volumising Mascara.

Described by Rare Beauty, the brand "aims to create a safe and welcoming space in beauty that supports mental wellbeing across age, gender, sexuality, race and physical or mental ability". Rare Beauty emphasises its mission to help everyone celebrate their individuality by redefining what beautiful means and promoting self-acceptance.

In its posts across social media, Rare Beauty said: "The secret is out. You'll be able to find us in the UK & Ireland only at Space NK." The launch was also announced on Space NK's Instagram, where the retailer said: "Mark your calendars! We're so excited to announce that Rare Beauty by Selena Gomez will be launching in the UK exclusively at Space NK."

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