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Self-tanning market to reach $1.31 billion by 2030

Sophie Smith
19 July 2022

The global self-tanning market size is projected to reach $1.31 billion by 2030, with an expected compound annual growth rate of 4.5% over the forecast period.

According to Research and Markets, the rising preference for healthy and tanned skin, especially among female consumers, has given rise to increased spending on self-tanning products.

This growth is also supported by an increased acceptance of self-tanning products among men, coupled with growing celebrity endorsements by actors such as Brad Pitt and George Clooney.

The lotions product segment held the largest revenue share in 2021 and is expected to maintain dominance over the forecast period. Research and Markets attributes this to the lightweight nature of the products, making them one of the most popular sunless tanning alternatives.

The gels segment is projected to register the fastest CAGR during the forecast period due to increasing product launches.

While the supermarkets and hypermarkets segment accounted for the largest revenue share in 2021, the online distribution channel segment is expected to register the fastest growth during the forecast period.

Listen to's podcast with Amanda Harrington to learn about her self-tanning brand, Amanda Harrington London.

Harrington talks about the product development of her tanning range, why inclusivity was an important part of the business from conception, how COVID-19 changed her customers focus and what areas of the skincare and tanning industry she is looking to tackle next.

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