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Selfridges appoints Andrew Keith as new Managing Director

Tom Shearsmith
11 November 2020

Selfridges has announced the appointment of Andrew Keith as its new Managing Director.

He will join Selfridges in February 2021, and report to Anne Pitcher, Managing Director of the Selfridges Group.

Keith succeeds Simon Forster, who suddenly exited Selfridges in February, a little more than a year after being promoted to the role. Forster had left to pursue other interests and his departure was by mutual agreement.

Keith has held the position of President, Lane Crawford & Joyce, since 2011. Having originally joined the group in 2001 in buying and moving his way up to Vice President, Merchandising Andrew took on the role as President, Joyce in 2008 before moving the group position.

During his time at the helm, Andrew has overseen the business’ continuing expansion into mainland China and growing sales to deliver an innovative brand driven offer for its customers across all channels.

Andrew has also held senior design positions with a number of high-profile fashion brands and retailers around the world including G2000, Dewhirst and Esprit.

Anne Pitcher, Managing Director, Selfridges Group, said: “I am delighted that Andrew Keith is to become our new Managing Director for Selfridges & Co and will join us in February 2021.

"With Andrew’s knowledge and experience in creating exciting physical and digital destinations and of successfully leading an 170 year old business in a rapidly changing market, we can look forward to exploring new opportunities under his leadership as we continue to reinvent retail."

Andrew Keith added: “I could not be more pleased to be joining Selfridges, with its inspiring and creative destinations that openly welcome everyone through its doors and online. Selfridges’ commitment to people and planet aligns to my own values and, I look forward to partnering with the team to deliver exceptional destinations and experiences for our customers.

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