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Sephora boosts sales amid weakened luxury demand for LVMH

Sophie Smith
25 July 2025

LVMH has reported a 15% decline in profits for the first half of 2025 to €9.01 billion (£7.8 billion), despite continued revenue growth at global beauty giant Sephora

The trading update underscored ongoing weakness in global demand for luxury goods, following a period of price increases and growing geopolitical and economic uncertainty.

However, the perfumes and cosmetics division remained "stable" in the first half of 2025, continuing its robust innovation strategy and highly selective retail approach, with highlights from Christian Dior and Parfums Givenchy.

The selective retailing business - including Sephora - delivered growth in both revenue and profit.

Against a particularly high basis of comparison, the beauty retailer continued to achieve revenue growth, drawing on its robust strategy and consolidating its global leadership position.

It comes as Sephora continues its expansion across the UK, welcoming customers to new stores throughout the region. Most recently, the retailer opened at Sheffield's Meadowhall and announced upcoming openings in Oxford and Cardiff.

Looking ahead, LVMH acknowledged the ongoing geopolitical and economic uncertainty, as CEO Bernard Arnault noted that the luxury group is entering the second half of the year "with great vigilance", but remains "confident".

"LVMH showed solidity in the current context. We owe this to the power of our iconic brands and their boundless capacity for innovation while remaining true to their culture of incomparable artisanal craftsmanship," Arnault said in a statement.

"Beyond the prevailing uncertainties, we remain focused thanks to the long-term vision that has always guided our family group. We are driven by our steadfast pursuit of quality and desirability in everything we create, combined with the modernity of our historic brands.

"I am confident in LVMH’s tremendous long-term potential and the commitment of our teams to further reinforce the group’s leadership position in luxury goods. Our main shared priority is about offering our customers the most exceptional products."


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