Follow us

Sephora completes acquisition of UK etailer Feelunique

Gaelle Walker
29 September 2021

Sephora has completed the £132m acquisition of etailer Feelunique from Palamon Capital Partners and other shareholders, following final clearance by anti-trust authorities.

Commenting on the acquisition, which will see Sephora gain a key foothold on the UK beauty market, President and CEO Martin Brok said: “We are delighted to welcome Feelunique teams within the Sephora family.

"Feelunique is known for its unparalleled customer experience, deep e-commerce expertise and knowledge of the UK consumer. We look forward to learn from each other and write a new chapter together."

Feelunique CEO Sarah Miles added: “Sephora is an iconic retailer in the Prestige Beauty space in Europe. We are looking forward to working together and leverage our respective strengths to drive the Prestige Beauty segment in the UK.”

Owned by luxury goods group LVMH, French beauty giant Sephora has a strong omnichannel beauty presence in 35 countries around the world including the US where it is a major player.

Founded in 2005, Feelunique is one of the UKs fast-growing beauty etailers and offers customers an extensive choice of brands and beauty products through its Retail and Marketplace channels.

Free NewsletterVISIT