Follow us

Sephora introduces new “MySephora” loyalty programme

Chloe Burney
01 July 2024

Sephora UK is “gifting the sense of exclusivity" to its customers with the launch of its loyalty programme, dubbed 'MySephora', on 2 July.

The new, enhanced points-earning system will offer rewarding experiences and exclusive benefits through a three-tiered programme across gold, silver and bronze. MySephora not only will reward spend but also customer engagement. Points can be earned through brand engagement, such as attending in-store services and reviewing products.

Sephora launched in the UK two years ago and has since grown its brick-and-mortar presence across Westfield London, Westfield Stratford City and Manchester's Trafford Centre. What's more, the retail giant has seen “tremendous growth” across its website and app since launch and is showing no signs of slowing down with the launch of two new stores this year in Newcastle’s Metro Centre and Eldon Square.

Sarah Boyd, Managing Director at Sephora UK, said: "As we embark on the next phase of our business, our priority remains our loyal customers who have been the cornerstone of our success. It is with great excitement that we announce the expansion of our customer loyalty program. This milestone underscores our commitment to providing unparalleled rewards and experiences to our valued customers.”

Enhancing the customer journey, MySephora members enrolled in the loyalty program can exchange their accumulated points for products from a curated selection of brands including Sol De Janeiro, Fenty Beauty, Gisou and more.

MySephora perks also include deluxe birthday gifts, upgraded delivery and early access to brand events and sales. For example, Gold members are treated to deluxe rewards, free next-day delivery and exclusive early access to the MySephora Sales.

For those existing loyal customers, no need to fret, accounts will be migrated into the new MySephora program honouring existing unused rewards.

Free NewsletterVISIT