Sephora is heading to Wales with new store in Cardiff

Sephora UK has confirmed the opening of its first store outside of England, bringing its renowned beauty experience to Cardiff, Wales, later this year.

Located at St David’s Centre, the new store will stock a selection of local and global brands across makeup, skincare, haircare, fragrance, grooming and wellness.

Brands available in-store will include Makeup by Mario, Haus Labs, Tarte Cosmetics, Tower 28, and Topicals, amongst many others, as well as its own Sephora Collection.

It will also offer a range of beauty treatments, from makeup application and skincare services to hairstyling and brows.

Since the launch of its debut store at Westfield London, Sephora has seen significant consumer demand for expansion across the UK. This latest announcement marks a "major milestone" in the retailer's continued growth, with Cardiff becoming home to its first store in Wales.

Sarah Boyd, Managing Director at Sephora UK, said: "Opening our first UK store outside of England is a huge milestone for Sephora, and we’re incredibly excited to be coming to Cardiff. The awesome Welsh beauty community have made it loud and clear that they have been waiting for us, and we are very pleased to be able to deliver one of our beautiful flagship stores to them, in St Davids, Cardiff.

"This store is a direct response to the passion and creativity of the Welsh beauty consumer who we are looking forward to getting to know better. We know our customers aren’t just looking for products, they’re seeking inspiration, expertise, and spaces that reflect their individuality and values. We’re so excited to finally bring Sephora to Wales."

The announcement follows a busy year for Sephora UK as it opened its first stores outside of London, welcoming thousands of beauty enthusiasts across the region.

Customers can already visit the beauty giant at locations including Newcastle’s Eldon Square, Gateshead Metrocentre, Manchester Trafford Centre, Birmingham Bullring, and Kent Bluewater. The newest store at Liverpool ONE is set to open imminently on 22 May 2025.

Looking ahead, Sephora UK is also continuing its expansion with new locations at Sheffield Meadowhall and Manchester Arndale, both scheduled to open later this summer.

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