Sephora names new Global CMO to "reinforce brand desirability"
Sephora has appointed Deborah Yeh as Global Chief Marketing Officer to "reinforce its brand desirability and continue to increase its global community of loyal members".
Effective 13 November, Yeh will also foster collaboration across regions and encourage best practice sharing, while leading the beauty retailer's purpose and sustainability strategy.
Yeh first joined Sephora as VP of Marketing for the Americas in 2012. She held this role for three years before becoming Chief Marketing Officer of Sephora Americas in 2015.
She currently serves as Global Chief Purpose Officer for the beauty retailer. Prior to Sephora, she held various senior marketing roles at Target and Gap Inc.
The move comes after Sephora announced the opening date for its second UK store at Westfield Stratford, with more locations expected to follow as the brand seeks out country-wide sites.
The new location will follow the opening of Sephora's first store at Westfield London - which outperformed expectations by 300%, according to LVMH CEO of Selective Retailing Christopher de Lapuente.
Sephora originally left the UK market in 2005, having opened a handful of stores. In 2021, as a prelude to its return, the retailer acquired Feelunique in a £132 million deal. It then took over Feelunique's former website and launched in the UK online in October 2022 and in-store at Westfield London in March 2023.
