Sephora set to bring Makeup by Mario pop-up to Spitalfields boutique

Sephora UK is hosting a special two-day Makeup by Mario pop-up at its store in Bishops Square at London’s Spitalfields this weekend, 26-27 September.

Makeup by Mario was founded in 2020 by Kim Kardashian's personal makeup artist, Mario Dedivanovic. The “immersive” pop-up will give beauty lovers the chance to experience Dedivanovic’s signature artistry techniques in real life.

Customers will be able to get involved with ‘Choose Your Sculpt’, with the option to explore ‘Eye Sculpt’, ‘Lip Sculpt’ or ‘Face Sculpt’ alongside an expert artist, as well as discover the brand’s new ‘Soft Shimmer Long-Wear Cream Eyeshadow’ and enjoy personalised foundation shade matching.

There will also be Makeup by Mario iced coffee drops, an outdoor lounge and a lucky scratch card experience, with 672 chances to win exclusive merchandise – including 20 ‘gold prizes’.

Across Saturday 26 September (12pm – 6pm) and Sunday 27 September (11am – 5pm), walk-ins will be welcome, but guests can also sign up for priority access via Sephora.

Last month, Sephora UK announced it is set to open a new 4,500 sq ft store at Brent Cross shopping centre in North London this winter, marking its fifth store in the capital.

In July, the beauty giant opened its first boutique-format store on London's Carnaby Street, swiftly followed by the Spitalfields opening.

The brand is also preparing to host the first UK edition of SEPHORiA, offering beauty enthusiasts the chance to experience a unique celebration of creativity, innovation and discovery, shaped by UK culture and the latest beauty trends.

The event will take place at 180 Studios on The Strand in central London on 16 and 17 October, featuring exclusive product launches, immersive brand activations, expert-led masterclasses and personalised beauty services.