Sephora to host international masterclass tour with Makeup by Mario

Sephora has entered an exclusive partnership with Makeup by Mario, reuniting with its founder, celebrity makeup artist Mario Dedivanovic, to launch of a new international masterclass tour.

Focused on education and engagement, the collaboration will feature co-created artistry content and in-person masterclasses, highlighting product innovation along with expert beauty tips and tricks.

As part of this, Dedivanovic will travel across key markets - including the UK, US, and Germany - to host an exclusive series of in-person masterclasses. These events will bring together creators and Sephora customers to experience Mario’s signature artistry up close.

Each masterclass will build on the one before, offering deeper insights into Dedivanovic's personal journey, signature makeup techniques, and his perspective on the future of beauty.

The tour begins tomorrow 21 May in Hamburg, Germany, celebrating the opening of Sephora’s newest store. It will then head to London on 9 June, before concluding in the US this September.

Priya Venkatesh, Global Chief Merchandising Officer at Sephora, said: "At Sephora, we are always focused on identifying the next beauty trends and inspiring fearlessness in our customers, whether it is product innovation or the arrival of promising new brands.

"Mario Dedivanovic is a true master of his craft and has a unique story with Sephora. We’re thrilled to be working with him to create exclusive content and tutorials to inspire our community of beauty enthusiasts and help them become their own makeup masters."

Dedivanovic began his career as one of Sephora’s original cast members, working as a fragrance consultant and greeter at the global beauty retailer's Flatiron District location in New York City.

It wasn’t long before he started experimenting with makeup, eventually pursuing formal training in makeup artistry. Over the years, Dedivanovic has evolved into an internationally acclaimed makeup artist. In 2020, he launched his own brand, Makeup by Mario, further cementing his influence in the beauty industry.

"Sephora has been integral to my growth as a makeup artist and founder. I am so proud to partner with Sephora to celebrate 25 years of artistry and five years of Makeup By Mario," said Dedivanovic.

"I look forward to sharing my signature techniques with the world and hope it inspires everyone to achieve my looks at home."