Sephora UK teases the launch of Lady Gaga's Haus Labs

Sephora UK continues to increase its product offering. Today, the popular beauty retailer has teased the launch of Lady Gaga's cosmetics label, Haus Labs, which is set to join its extensive list of cult cosmetic brands. 

The cosmetic and beauty chain opened the doors to its glossy new location as White City’s Westfield shopping centre on 8 March 2023. The retailer is already performing "300% better than [was] expected within the first eight weeks."

On the back of its success, Sephora UK is increasing its product offering. Earlier this month, the retailer introduced Q+A skincare as well as CBG skincare brand Cellular Goods.

Today, Sephora UK has taken to Instagram with a reel to tease the launch of Lady Gaga’s Haus Labs, which is currently exclusively for purchase in the UK online at hauslabs.com and Amazon.co.uk. By launching in Sephora UK, shoppers can interact with the innovative products in-person for the first time.

Haus Labs, which first launched on Amazon in 2019, underwent a revamp last year. The brand's recent relaunch includes products across seven categories including all-over paints, gel-powder bronzers, radiant highlighters, lip oils, colourful lip crayons, eco gel pencil eyeliners and user-friendly brow pencils.

Recently, Haus Labs announced the launch of a new collection of talc-free blushes, featuring a special hybrid gel powder formula. The collection contains patented and proprietary fermented arnica oil with potent antioxidants and anti-inflammatory properties to "nourish, calm and protect the skin". By the looks of Sephora UK's Instagrams post, we can expect to see the new talc-free blushes and the rest of Haus Labs' range on shelves at Westfield London very soon.