Sephora unites global community with new brand signature and campaign
Sephora is unifying its global community for the first time with a single brand signature across all its 35 markets worldwide.
The slogan - 'we belong to something beautiful' - aims to highlight the beauty retailer's inclusive culture, offering spaces for free exploration and self-expression, without judgement.
Guillaume Motte, President and CEO of Sephora, said: "As the global leader, Sephora has always been shaping the prestige beauty industry and reinventing the codes of beauty. This signature has been a key pillar of Sephora's positioning in North America and has helped redefine prestige beauty in this region.
"By adopting it worldwide, we are reaffirming our unique vision of beauty, which draws its strength from the expression of our uniqueness, but also from our belonging to a welcoming community, without borders or barriers.
"We want to inspire the millions of beauty enthusiasts who make up our community: the 180 million members of our loyalty program worldwide, our hundreds of partner brands, and our 50,000 employees."
The signature is supported by a new immersive campaign across Europe, the Middle East and Asia (EMEA), which "redefines the role of the mirror as an ally".
Directed by Stefanie Soho, the campaign film captures a series of life moments where characters come together and connect through beauty.
Sylvie Moreau, President at Sephora in Europe and the Middle East, said: "In this campaign, we wanted to highlight a fundamental principle for Sephora: beauty flourishes in diversity and confidence.
"Confidence in oneself, and the confidence that comes from connecting with others. As a leader, we have the responsibility and privilege of carrying this message as widely as possible."
Sephora returned to the UK market online in October 2022. It has since opened stores at Westfield London and Westfield Stratford, with plans to open a third location in Manchester this summer.
