What to expect from first UK edition of SEPHORiA as tickets prepare to launch

Tickets for the first UK edition of SEPHORiA will go on sale this month, offering beauty enthusiasts the chance to experience a unique celebration of creativity, innovation and discovery, shaped by UK culture and the latest beauty trends.

The event will take place at 180 Studios on The Strand in central London on 16 and 17 October, with customers encouraged to use the Sephora app or subscribe to Sephora UK for ticket reminders.

MySephora Gold members will receive early access ahead of the general release, with tickets available from 9am BST on 18 August for a dedicated session priced at £75.

General admission will open at 9am BST on 20 August, with tickets priced at £95 for a three-hour experience slot.

Sephora is yet to reveal the participating brands, talent and full programme, but has confirmed that the event will feature exclusive product launches, immersive brand activations, expert masterclasses and personalised beauty services.

The London edition will also introduce Sephora’s Beauty Metropolis concept, with the experience organised into themed districts inspired by familiar elements of the capital.

The Theatre District will focus on entertainment, while the Underground District will showcase trend-led concepts and beauty innovation. The Residential District will provide a more relaxed environment centred around everyday beauty and personalised services.

Additional highlights will include an integrated merchandise shop featuring exclusive products, as well as the chance to preview brands that have not yet launched publicly.

SEPHORiA London will also feature “The Next Big Thing”, a dedicated space spotlighting emerging European beauty businesses. During the event, Sephora will announce the first winner of its SEPHORA Prize for European Beauty Incubation, giving attendees the opportunity to discover the selected brand on site.

The programme reflects Sephora’s ambition to position SEPHORiA as a platform for product discovery and brand incubation, alongside its established consumer-focused experiences.

Sarah Boyd, Managing Director at Sephora UK, said: “This edition is not just an event; it is a vibrant celebration reflecting UK culture and bringing to the forefront the distinctive creativity and dynamic spirit that this region embodies.

“Hosting the event in London allows us to celebrate the incredible energy of the UK following our successful market launch and, more importantly, to celebrate all our passionate clients across the country.

“It is a landmark moment for beauty in the UK, and we cannot wait to welcome everyone.”