Seven Dials boosts footfall with pedestrianisation and live music performances

The retail destination has relaunched its ‘Seven Dials Unplugged’ initiative, which provides visitors with a series of outdoor live music throughout the destination’s iconic streets every Saturday, running until June.

The alfresco acoustic sets, performed by seven up and coming UK-based artists, are used to safely encourage visitors back to enjoy the West End village and provide much-needed support for businesses in the area that have been heavily affected by COVID-19 restrictions over the last year.

To adhere to social distancing guidelines and avoid crowding, all performances will last 15 minutes taking place simultaneously in a number of different outdoor locations throughout the intertwined streets, encouraging visitors to walk and listen to multiple performances.

Working with Camden Council, Seven Dials has also temporarily pedestrianised roads in the area to help retailers, restaurants, bars and cafés as they continue to reopen.

TheIndustry.fashion visited the area last week to see shoppers return as non-essential retail reopened.

Karen Baines, Head of Group Marketing & Communication at Shaftesbury commented: “The ‘Seven Dials Unplugged’ series has proven to be a fantastic way to support both our tenants and talented up- and-coming musicians in the community, so we are delighted to bring this initiative back to the destination.

Last month, Seven Dials announced that four female entrepreneurs are to get a pop-up retail opportunity this summer as part of its ‘Start Up with Seven Dials’ incubator initiative.