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Shaftesbury announces ActionAid #MyBodyIsMine tattoo parlour pop-up

Tom Shearsmith
18 August 2021

Shaftesbury has announced the opening of International charity ActionAid’s #MyBodyIsMine pop-up tattoo studio in Carnaby, launched in collaboration with UK women’s tattoo artists Grace Neutral, Jade Chanel and Rizza Boo.

The 844 sq ft shop is located at 5 Newburgh Street - just off the iconic Carnaby Street.

The activation will be a powerful space for Londoners to join together to promote body positivity and speak out to say #MyBodyIsMine whilst also raising funds for ActionAids global work which includes ending violence against all women and girls.

Limited-edition temporary tattoos, prints, t-shirts and notebooks inspired by the #MyBodyIsMine campaign will be available to purchase. There is a choice of 30 designs to choose between, ranging from hearts, inspirational words, flowers and butterflies.

Visitors can also expect to see some of ActionAid’s celebrity supporters working the tills on selected days.

Samantha Bain-Mollison, Retail Director at Shaftesbury, commented: “We are delighted to partner with ActionAid to provide them with a free space for the temporary tattoo studio pop-up. Their vital work for women and girls worldwide is a great cause to raise funds for. We are looking forward to the success of the pop-up and the support from visitors in the area.”

Tattoo artist, Grace Neutral, said: “I have also been very lucky to be surrounded by strong and creative women throughout my life and that is why it is a real honour to be involved in ActionAid’s #MyBodyIsMine tattoo studio – to celebrate women around the world who are survivors of violence and who are reclaiming their bodies.”

Frances Longley, Chief Executive at ActionAid UK, added: “At ActionAid, we believe women and girls have the right to be free and to control their own bodies. By supporting the #MyBodyIsMine studio, we can reclaim our bodies, stand with survivors and shine a spotlight on violence against women and girls. The tattoos and the studio are temporary but their power and impact will be permanent.”

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