Shark Beauty partners with Look Good Feel Better to support people affected by cancer

Shark Beauty has announced a new long-term UK charity partnership with Look Good Feel Better, supporting people affected by cancer through fundraising, volunteering, awareness campaigns and future product donation initiatives.

The partnership will see Shark Beauty work with the cancer support charity on a series of initiatives designed to help people manage the visible side effects of cancer treatment while rebuilding confidence during and after diagnosis.

As part of the collaboration, Shark Beauty has committed to supporting Look Good Feel Better through fundraising and awareness campaigns involving employees and customers, with workshops and product sale donation initiatives set to be announced throughout 2026.

Carolyn Anderson, VP Marketing at SharkNinja UK, said: “At Shark Beauty, we believe everyone deserves to feel their best, and that belief feels especially important for people navigating cancer treatment.”

“Partnering with Look Good Feel Better allows us to put our products, our people and our platform behind a cause that makes a real, tangible difference to everyone who engages with it. Through fundraising, volunteering and awareness campaigns with our employees and customers, we want to help LGFB reach even more people across the UK who need this support.”

Nicola Ellul, Director of Income Generation, Marketing & Communications at Look Good Feel Better UK, added: “At Look Good Feel Better, we see every day how cancer treatment can change the way people look and feel, and how much it matters to have support that helps them feel more like themselves again.”

“That's why we're so pleased to be partnering with Shark Beauty, a brand that shares our belief that everyone deserves to feel understood and cared for, especially during the hardest moments. This partnership isn't just about raising awareness; it's about reaching more people, in more places across the UK, with the practical support they need.”

The partnership will launch publicly at Look Good Feel Better's inaugural Feel Better Fest on 8 August at Gildings Barn in Surrey.

The festival-style event will bring together the charity's community for a day of wellbeing activities, including hair styling, skincare and makeup, alongside yoga, meditation and live entertainment. Proceeds from ticket sales will support the charity's cancer support services across the UK.

Founded in 1994, Look Good Feel Better provides free in-person and virtual workshops to help people undergoing cancer treatment manage its visible side effects and rebuild confidence.

The announcement follows Shark Beauty's appointment as a patron of the British Beauty Council in June, as the brand continues to strengthen its presence in the UK market.