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Shein and Klarna to open pop-up store in Covent Garden

Tom Shearsmith
07 April 2022

Chinese fast fashion etailer Shein will soon open the doors to its London pop-up, giving consumers the opportunity to browse its upcoming spring 2022 collection.

Launched in partnership with Klarna, the #SheinxKlarna experience will be hosted in London’s Covent Garden and will invite fans to step into the Shein world and its vast, ever-changing collections.

Open from the 8-10 April and running for three days, visitors will be able to immerse themselves in a variety of activations covering fashion, styling and beauty.

Visitors will also have the opportunity to learn how to do the perfect updo, take part in a MUA masterclass with SheGlam, relax with a free on-site massage, take part in a Slow Down Sunday yoga session, or take part in a calligraphy class.

HELLO Fashion will also host talks with Deputy Beauty Editor, Elle Sixsmith talking all things trend forecasting and Editor, Jill Wanless hosting a Shein Style Talk session on Saturday.

AJ Coyne, Head of Global Brand & Creative at Klarna said, “We are so excited for the #SHEINxKlarna pop-up as we step into Spring. Online retail has soared over the past few years but there’s something special about hosting in-person events. We’re looking forward to revamping our spring wardrobe and a packed weekend full of events!”

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