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Shiseido Company partners with SoPost to drive UK growth through personalised product sampling

Sophie Smith
01 May 2024

Shiseido Company has partnered with SoPost to drive its product sampling strategy and market share across the UK.

The partnership will power the company's sampling strategies across social, direct-to-consumer and retailers for nine brands, including Shiseido, Drunk Elephant, Narciso Rodriguez, Tory Burch, Ulé, Issey Miyake and NARS, amongst others.

The objective is to increase brand awareness and cement Shiseido Company's businesses as "innovative market leaders", while strengthening each brand's awareness and reach in the UK.

To achieve this, through SoPost's digital sampling platform, the company will tailor each brand’s UK product sampling strategy.

It will consider the unique identity, maturity level and objectives of the nine brands to ensure each business has a strategy set up to achieve their objectives.

Recognising the challenge of operating within organisations that have a diverse portfolio of brands, the partnership also promises to break down silos and facilitate cohesive operations for the company to drive maximum ROI and efficiencies.

Jonny Grubin, Founder and CEO of SoPost, said: "It is always incredibly exciting when a brand group as prestigious as Shiseido chooses SoPost as its trusted partner. Being founded in the UK but with experience in 30 countries, we are uniquely positioned to help Shiseido run innovative and impactful sampling campaigns that grow its market share in the UK.

"We are so excited by this partnership and I cannot wait to see the impact that our best-in-class platform delivers for its teams."

The partnership aligns with Shiseido Company's global focus on developing solutions that address its markets’ specific needs and proactively adapting its strategies with agility and speed.

Angharad Jones, Senior E-Retail Partnership Manager at Shiseido Company in the UK & Ireland, said: "We’re thrilled to be joining forces with such an innovative and visionary partner for our UK digital sampling strategy.

"Working across many premium brands, it’s crucial for us to find synergies, efficiencies and economy of scale, whilst ensuring digital marketing activations enable us to connect with the consumer at relevant touch points through an integrated, seamless online/offline experience."

SoPost specialises in digital product sampling for enterprise and growth brands. Headquartered in the UK with offices in the US, France, Germany and Australia, and operating in 30 countries, the platform strategically supports goals related to driving sales, data strategies, content and brand awareness.

Read's interview with Shiseido Company MD Charles de Montalivet on driving growth in the UK & Ireland.

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