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SHOPLINE strengthens UK team as it gears up for next stage of expansion

Tom Bottomley
14 June 2024

SHOPLINE, Asia’s largest commerce services platform for selling online, has announced the appointment of James Cowie as Principal Architect and Jas Sandhu as Head of Professional Services – ready for the next stage of its global expansion.

Both roles are described as "pivotal to the business" to ensure that SHOPLINE continues to deliver on its promise of technical excellence while also providing first-class customer service and consultation as the business continues its rapid growth across the EMEA region.

As Principal Architect, Cowie will focus on growing the company's technology suite, "ensuring it constantly drives the best technical outcomes at the right time". This will involve working with agencies and merchants to design the architectural needs to solve their business problems.

With more than 20 years of experience within the ecommerce industry, Cowie previously worked at Magento Commerce as a Senior Software Engineer, partnering with some of the largest retailers in the UK.

As Head of Professional Services, Sandhu will ensure client satisfaction, customer success and growth. His role will focus on enhancing the overall customer experience and driving client engagement and retention.

Sandhu also has over 20 years of experience within the ecommerce sector, having worked across a range of retail segments including fashion, apparel, accessories and home goods. He has held roles within both B2C and B2B organisations in areas such as strategy and project planning, as well as implementation across ecommerce, warehouse and in-store solutions - addressing both local and international needs.

Deepak Anand, General Manager of SHOPLINE EMEA, said: "We are thrilled to welcome James and Jas to the SHOPLINE team. It’s an exciting time for the business as it continues its rapid expansion across EMEA.

"The ecommerce landscape is evolving at a breakneck speed and the ability to keep up with what solutions our merchants want and need to serve their customers is crucial. By providing technical excellence and optimum customer service, we are confident that we can deliver on this."

The expansion of the UK team underscores SHOPLINE’s dedication to enhancing its operations and better serving its clients across the region. The business first launched in the UK in April 2023 and has since grown its team to 30 employees.

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