Simihaze Beauty celebrates UK debut with pop-up

Simihaze Beauty has announced its UK debut, launching exclusively online and in-store at Selfridges.

Created by twin sisters Simi and Haze Khadra, Simihaze Beauty focuses on “duality, versatility and minimum effort with maximum output”. The brand's UK debut is also the first time Simihaze Beauty's products can be found in a brick and mortar location.

To mark the occasion, the brand is hosting a pop-up from 20-26 October 2022 at Selfridges’ Oxford Street store, with a custom-built kiosk, created to look like life-sized version of Simihaze Beauty's product packaging.

The pop-up invites customers to engage with the brand's full range of products, including its bestselling Sun Flush All Over Tint, Super Slick Lip Balm and Eye Play Gem Pack.

After the pop-up, all Simihaze Beauty products will permanently be available online and at Selfridges Oxford Street store.

Simi and Haze Khadra, Founders of Simihaze Beauty, said: "We’re so excited to be launching in London at Selfridges. Our pop up will introduce a whole new audience to our ethos of minimal-optimal beauty and allow people to touch and feel our products’ innovative formulas,  textures and finishes.”

Melissa McGinnis, Head of Beauty Buying at Selfridges, said: “Simihaze Beauty is the next generation of innovative makeup for us and we are delighted to welcome the brands creative take on beauty to Selfridges.  Simi and Haze’s perspective on minimal yet maximal beauty is something we are so excited to see and look forward to our customers discovering the range.”