Simon Ourian M.D. enters wellness with new personalised supplements
Simon Ourian M.D. has launched a new category of personalised nutrition supplements, combining the precision of advanced AI technology with nature’s finest ingredients.
The expansion aligns with the luxury skincare brand’s commitment to holistic wellbeing, promising consumers solutions that are tailored to their unique wellness goals.
It comes amid growing demand for personalised wellness solutions, with the market projected to reach $1.8 trillion by 2027, reflecting a shift in consumer preferences towards tailored, science-backed approaches to wellbeing.
Recognising this opportunity, Simon Ourian M.D. has entered the category to empower consumers to take control of their health through informed, personalised choices.
Leveraging AI-driven wellness assessments to create customised supplement routines, the new category will address concerns like energy, mood, gut health, and overall vitality.
It first launches with the Daily Ritual, an all-in-one personalised supplement blending nature and science to support energy, mood, gut health, and beauty from within.
A full range of wellness products will then debut by early next month, bringing even more tailored solutions to those seeking elevated, high-performance wellness support.
"Modern consumers are not just seeking products; they’re seeking trusted, science-backed solutions. The launch of Simon Ourian M.D.’s first personalised supplement reflects this broader shift towards expert-led wellness solutions, designed to seamlessly integrate into daily routines," reads a statement from the brand.
It comes as health supplements, once reserved for athletes and fitness junkies, are now making their way from the treadmill to the bathroom cabinet.
With over 20 million people in the UK taking supplements every day, hydration, elasticity and gut health have become a priority for consumers when looking for supplements.
