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Simple to open first-ever UK pop-up in London

Sophie Smith
13 June 2024

British skincare brand Simple is opening its first-ever UK pop-up in London later this month, in partnership with Superdrug.

Taking place from 28-30 June at The Stables in Covent Garden, the pop-up promises to provide a "one-off experience that puts the power of transformative skincare firmly back into your hands".


The experience will allow guests to explore the science of skincare, diving into the brand's product formulations while exploring expert advice from Dr. Ifeoma Ejikeme and Dr. Beibei Du-Harpur and hosting exclusive panel talks with various celebrity guests.

It will also offer personalised consultations, express treatments, and AI-powered skin analysis for bespoke product recommendations.

Guests can then shop for recommended products, as well as discover the brand's new Ceramide Boosters & Omega Complex Booster Serum, available for purchase only at the pop-up.

Jocelyn Hsieh, Global Brand Lead at Simple Skincare, said: "Simple has been chosen by consumers seeking their best ever skin for over 60 years, with a product range powered by our belief that the key to beautiful skin is healthy skin.

"We are delighted to invite consumers to join us to learn more about their skin, our approach to 'active skin barrier care', and to experience The Power of Simple for themselves."

The news comes as Covent Garden continues to be a pop-up hotspot for the beauty industry, having welcomed a host of brands over the years, including The Inkey List, CeraVe, Benefit Cosmetics and NYX Professional Makeup.

Lancôme has also recently selected the location for its upcoming pop-up, which will welcome consumers later this week. The experience, which is said to be "tailor-made for makeup enthusiasts", will celebrate the brand's latest makeup launch.

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