Skin Cupid heads to four UK cities for summer roadshow pop-up
Skin Cupid is kicking off a summer roadshow later this month, with a new pop-up experience in Manchester, Edinburgh, Leeds and Birmingham, as it looks to reach consumers beyond London.
Running from 28 August to 20 September 2026, the activation will feature Anua, Purito Seoul, Kundal, Mixsoon, Manyo and Dear, Klairs. Visitors will be able to discover and purchase products from all six brands, with selected lines discounted by 20% exclusively at the event.
It will also give a full-size 20ml Dear, Klairs Midnight Blue Youth Activating Drop, with a stated value of £28, to each of the first 1,000 visitors at every stop.
The roadshow is inspired by Jeju Island, the volcanic island off Korea’s southern coast known for its tangerine groves. Skin Cupid will use tangerine-themed displays, planted surfaces and areas for photography and social content.
It follows Skin Cupid’s expansion from an online business into physical retail. Founded in 2020, the company opened its first London flagship in 2025 and has since partnered exclusively with John Lewis, including plans for shop-in-shop locations in Cambridge, Kingston and Leeds.
The temporary tour gives Skin Cupid a separate route into regional markets. According to the retailer’s sales data, more than 80% of its UK customers live outside London. Manchester, Edinburgh, Leeds and Birmingham represent the largest concentrations of customers that the company has not previously met in person.
“The Summer Jeju Roadshow is our way of creating joy and giving love back to our community,” said Melody Yuan, founder and CEO of Skin Cupid. “Instead of asking them to come to us, we are bringing Skin Cupid to them, in the major cities where so many of our Cherubs are based.”
The roadshow schedule is:
- Manchester: 28-30 August, Manchester Arndale
- Edinburgh: 5-6 September, St James Quarter
- Leeds: 12-13 September, Briggate, between Flannels and Santander
- Birmingham: 18-20 September, Rotunda Square at Bullring
