Skin + Me rolls out into John Lewis and Boots with new skincare line

Skin + Me is launching an exclusive retail line at John Lewis and Boots as part of its first venture onto Britain's high street.

It comes as Skin + Me, the brand that is on a mission to democratise dermatology with its dermatologist-prescribed formulas, sets its sights on retail expansion.

Skin + Me was launched in 2018 by entrepreneurs James Mishreki and Philip Wilkinson. The duo were later joined by co-founders Horatio Cary, Mike Passey and Rachel Jones. From the moment it launched, the brand was on a mission to build an accessible way for people to tackle their skincare goals once and for all.

Despite more than 500,000 people enrolling in the Skin + Me prescription service, 75% of consumers still prefer shopping in-store. So, in addition to its much-loved Daily Doser and online services, the brand has launched a new retail collection online at John Lewis, which will later roll out to select stores.

Skin + Me will then be available online at Boots from the 25 of September, followed by an in-store rollout to 337 Boots stores on the 30 September.

Horatio Cary, Co-founder and CEO of Skin + Me, said: "The mission of Skin + Me is to democratise dermatology so that everyone can benefit from medical expertise and gold-standard ingredients.

"Having done this successfully online for the last five years Skin + Me is taking the next big step in our mission by launching with John Lewis and Boots, allowing us to reach the millions of customers who buy on the high street.

"With our exclusive new product range, we’re able to help many more people discover effective, dermatologist-designed formulas with active-level ingredients in a regimen that has been specifically designed for their skin type and goals."

Read TheIndustry.beauty's profile on how Skin + Me made expert-led skincare accessible for all.