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Skin Rocks introduces 'protect' category with new antioxidant serum

Sophie Smith
02 July 2024

Skin Rocks by Caroline Hirons has launched a new Illuminating Antioxidant Serum as part of its latest category expansion.

Hirons first launched Skin Rocks in 2022 with two retinoid treatments. At the time, she revealed that the full range would cover five categories: Cleanse, Tone, Treatment, Moisturise, and Protect.

The brand has since introduced products under its Cleanse, Tone and Moisturise categories, with the new serum marking its latest launch.

Formulated with a "powerful" blend of antioxidants, the illuminating serum promises to shield the skin from damaging free radicals caused by pollution and UV rays, while delivering instant radiance and helping to preserve collagen levels and prevent accelerated ageing.

The product, dubbed the "pro-ageing protector", also targets hyperpigmentation, fine lines and wrinkles, dullness, uneven skin tone and texture for a "smoother, brighter complexion".

How does it work?

The advanced formulation combines a highly stable, easily absorbed form of vitamin C amplified by acetyl zingerone, a "next-generation" antioxidant, alongside acetyl tetrapeptide-2 and green tea extract to enhance performance and provide environmental protection.

"The perfect partner to SPF, it helps protect the skin from the harmful effects of pollution and UV that can accelerate ageing, resulting in luminous skin that looks its best for longer," said Hirons.

Priced at £70 for 30ml, the new Illuminating Antioxidant Serum is available online at Skin Rocks as well as Liberty London, having launched at the British department store earlier this year.

In-store, the brand also offers exclusive treatments only available at Liberty. The services include a Routine Reset and The Glow Booster to help beauty enthusiasts to achieve their healthiest skin.

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