Skin Rocks launches debut eye cream amid rapid expansion
Skincare expert Caroline Hirons has launched a new eye cream, continuing the expansion of her beauty business after entering the professional skincare market last week.
Powered by multiple actives including phytosterols, winter cherry, and cucumber seed, the new eye cream from Skin Rocks promises to soften and smooth for more youthful-looking eyes.
Other ingredients include a tripeptide and microalgae powered blend to provide a "multi-targeted" approach that moisturises while smoothing and improving skin texture around the eye area.
It also features Persian silk tree bark extract to help to defend against fine lines, wrinkles and signs of fatigue, as well as diamond powder to illuminate and brighten the eye contour area.
"I've tried them all, and I've created an icon. Transforming the appearance of fine lines and wrinkles immediately, this high-performance formula works to help firm, smooth, protect and brighten in one circular sweep," explains Hirons.
"Instantly line-erasing and depuffing, this is an eye cream of masterful efficacy-with the clinical trials to prove it."
The new launch joins the skincare brand's existing 'treatment' category, sitting alongside its two retinoids and support oil.
From shop floor to CEO, Hirons is an advanced aesthetician and multi-award-winning skincare expert, known throughout the beauty industry for her honest approach and science-backed knowledge.
First launching her blog in 2010, she since amassed millions of followers across her social network, become a bestselling author, and introduced her own skincare brand, Skin Rocks, in 2022.
The new eye cream coincides with the launch of Skin Rocks PRO, designed to "elevate" in-clinic treatments, supported by a proprietary treatment protocol and the launch of professional-exclusive products later this year.
A lifelong ambition brought to life, Skin Rocks PRO embodies Hirons’ dedication to elevating the standards of the skincare industry.
