Skin Rocks secures investment to drive 'next phase of growth'

Skin Rocks, the results-driven skincare brand founded by Caroline Hirons, has secured investment to accelerate its product innovation, community building, and global expansion.

The investment is led by consumer-focused firms Redrice Ventures and JamJar, with additional participation from Saffie Investments.

Hirons remains the majority shareholder, alongside Managing Director and shareholder Alexandra Forbes, to ensure "continuity, clarity of vision, and leadership from the original founding team".

"We have achieved extraordinary growth in just two years - a testament to our values, our team, and our incredible community," said Hirons.

"Redrice and JamJar bring invaluable experience in scaling high-growth consumer brands, and we are thrilled to have their support as we enter this next chapter for Skin Rocks."

From shop floor to CEO, Hirons is an advanced aesthetician and multi-award-winning skincare expert, known throughout the industry for her honest approach and science-backed knowledge.

She launched her blog in 2010, and over the years, has built a large following across her social media network. A bestselling author and entrepreneur, she debuted her own brand, Skin Rocks, in 2022.

Her latest venture, Skin Rocks PRO, is designed to "elevate" in-clinic treatments, supported by a proprietary treatment protocol and the launch of professional-exclusive products later this year. A lifelong ambition brought to life, Skin Rocks PRO embodies her dedication to elevating the standards of the skincare industry.

The new investment marks a "pivotal" moment in the brand’s evolution, accelerating growth while staying true to its founding mission: skincare built on transparency, education, and results.

Renowned for supporting visionary founders and disruptive consumer brands, Redrice Ventures and JamJar boast portfolios that include Deliveroo, Wild, Yepoda, Castore, and Luna Daily. Their investment in Skin Rocks reflects a shared belief in the brand’s "distinct positioning, loyal community, and long-term potential".

Jonathan Heilbron, from Redrice Ventures, said: "Skin Rocks is disrupting the beauty industry in all the right ways: cutting through noise, raising standards, and making better skin a whole lot simpler. Caroline and Alex are the perfect mix of bold and brilliant, and we’re thrilled to be part of their next chapter."

Emily Bullman, from JamJar, added: "We’re huge fans of Skin Rocks - an expert-driven brand on a mission to demystify beauty and make skincare make sense. With its formula-first approach and high-quality products, it’s clear why the brand has such a strong following. We can’t wait to work with Caroline and Alex in building out this game-changing brand. Emily Bullman, JamJar."

Read TheIndustry.beauty's interview with Caroline Hirons, founder of Skin Rocks.