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Skincare brand Faace secures three investments on Dragons' Den

Sophie Smith
16 February 2024

Brighton-based skincare brand Faace has secured a triple investment after a successful appearance on BBC's Dragons' Den last night.

The brand's founder, Jasmine Wicks-Stephens, entered the Den asking for £60,000 in return for a 3% share of the business.

Steven Bartlett was the first to make an offer and was shortly joined by Peter Jones and Touker Suleyman, as the self-proclaimed 'three musketeers' pledged to support the hormonal-based skincare brand.

Wicks-Stephens accepted the trio's combined offer, with each investing £20,000 for a 5% stake in the business.

Faace

Launched in 2020, Faace aims to "disrupt the UK beauty industry with its fuss-free, ethical skincare designed to look after your skin when you don’t have the time or energy to do so".

The brand's range of products targeting stress, menopause, periods, tiredness and perspiration is stocked at a number of major UK retailers, such as Selfridges, Harrods and Lookfantastic, with plans for further expansion later this year.

"I applied for the Den knowing what a great platform it would give to my female founded, independent brand. Female entrepreneurs are typically less likely than men to get investment for their ventures, but I was intrigued to see if that rang true in the Den, where it’s a slightly more male predominant zone," said Wicks-Stephens.

"I was thrilled to win the support of all three male Dragons. Steven, who has built such an impressive following and Peter and Touker who are so established in business, are a dream team.

"It was definitely more intimidating than I had expected. When you enter that room with the Dragons that you’ve seen on TV so many times before, whilst you get a sense that they are rooting for you, it’s also very intense, with them firing off question after question at you."


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