Skincare brands join Saie's campaign to support reproductive rights
The Inkey List, Glow Recipe and Saie are amongst 35+ beauty and wellness brands raising awareness and funds for reproductive justice.
The new 'Every Body' campaign, launched by Saie, sees the participating brands focus their efforts on the US, following the erosion of abortion rights across the country.
For this, the brands have repackaged one of their bestselling products in a limited-edition 'Every Body Green' carton, inspired by the green bandanas and smoke present throughout abortion rights demonstrations.
All of the campaign proceeds then go to support reproductive justice, in partnership with activist organisation SisterSong.
Laney Crowell, Founder and CEO of Saie, said: "At Saie, our mission first and foremost is to feel good and do good for people and the planet.
"I'm grateful and encouraged that so many like-minded brands jumped at the chance to participate, partner and contribute to the campaign. It's our responsibility to use our platforms to advocate for the right to govern our own bodies and create incredible change."
Read TheIndustry.beauty's feature on the beauty brands using their funds to support US abortion rights.