SkinCeuticals welcomes Sofia Richie Grainge as new global brand partner

Dermatologist-led brand SkinCeuticals has named Sofia Richie Grainge as its new global brand partner. 

The American model and entrepreneur will front the brand's new Skin Powered by Aesthetic Doctors global campaign.

As part of this, she will be responsible for educating consumers on the brand’s integrated approach to skincare, which combines advanced, science-backed products with in-office procedures.

She has also curated a branded skincare routine, called "The Sofia", which will be available online at SkinCeuticals. The routine includes a Simply Clean Cleanser, H.A. Intensifier, CE Ferulic, Triple Lipid Restore, and Daily Brightening Sunscreen.

@sofiarichiegrainge Excited to announce my partnership with @SkinCeuticals 🖤 More to come x #SkinCeuticalsPartner ♬ original sound - Sofia Richie Grainge

"As a skincare enthusiast, SkinCeuticals was first recommended by my dermatologist. After learning more about it, collaborating with the brand came naturally," said Richie Grainge.

"I have always had a deep passion for skincare and finding the perfect set of products that are not only effective but also complement my day-to-day routine. Through this partnership, I was able to learn more about SkinCeuticals skincare approach and find the perfect routine that I am so excited to share."

Richie Grainge, who is singer-songwriter Lionel Richie’s daughter, stepped into the spotlight last year following her wedding to British music executive Elliot Grainge.

She has since fronted campaigns for brands including Prada Beauty, Jo Malone London and Tommy Hilfiger, amongst others.

"We are beyond thrilled to welcome Sofia as a brand partner. Sofia’s high standards for skincare innovation and her confidence in dermatologist expertise perfectly embody the values of the brand," said Julien Chardon, Global General Manager at SkinCeuticals.