Skindays launches curated skincare platform

Skindays has announced the launch of its curated skincare platform, which claims to change how customers shop for skincare with a personalised and educational online marketplace.

The new platform aims to help prevent customers from making uneducated and ultimately inefficient purchases by combining technology with skincare knowledge to deliver a highly personalised and targeted shopping experience.

The platform will launch with over 30 carefully selected skincare brands, including Votary, MZ Skin, Sarah Chapman, Goldfaden, Joanna Vargas and Oskia.

Founded by Diana Stenbolt and Gemma Estrela, the company established through customer research that many felt ill-equipped to navigate an increasingly confusing landscape of new ingredients, trends and brands and make the correct skincare purchases online.

Stenbolt, Co-Founder of Skindays said: "At Skindays, our mission is: to guide our customers' skincare choices to help them look and feel their natural best. We introduce our community to new, advanced skincare, matching them with the correct products and advising them on how to most effectively fine-tune their routines to improve their skin. Our goal is to steer our customers through their skincare journey and to support them in maximising their skin’s potential, making the most out of every product."

Co-Founder Estrela added: "We want to change the way people shop ... not just by matching customers with the right skincare products but, more importantly, by helping them take care of their skin and validating their skincare choices. We are true believers in ageing gracefully, beauty without filters and our brand reflects that. The Skindays personalised shopping experience is designed to support our community, embracing their natural features, and guiding them to the best of their skin days."