Skinny Tan tweaks controversial name rebranding to Skin & Tan

Accessible tanning brand Skinny Tan is ushering in a new era with a "new name, bolder vision" by rebranding to Skin & Tan.

Many may know the brand ‘Skinny Tan’ from its record-breaking pitch on Dragon’s Den, which saw Australia-based co-founders Kate Cotton and Louise Ferguson receive offers from all five dragons.

Fast forward over a decade after appearing on the popular TV programme, the brand has done what it set out to do – conquered the UK market. It is now stocked in Boots, Superdrug, Tesco and several more household names.

The self-tanning idea was conceived in 2012 after the duo spent years disappointed by pungent, orange-toned fake tans. They embarked on a project to create a streak-free, natural-looking product. In June 2015, the brand was sold to InnovaDerma for an undisclosed sum.

For years, the brand preached that the ‘Skinny’ in Skinny Tan, despite seeming controversial at first glance, refers to its naturally derived ingredients, with some Skinny Tan products being made from as much as 99% naturally derived ingredients.

However, after consumer feedback, the brand decided it was time to switch things up, renaming the brand Skin & Tan. A statement reads: "It’s time to re-establish what we stand for. With a tiny tweak in the name, Skinny Tan is becoming Skin & Tan."

So what will this rebrand entail? A new logo and name, new product launches and new website and social handles (skinandtan.co.uk / @skinandtanhq).

Anna Palmgren-Houel, Marketing Director at Skin & Tan, told TheIndustry.beauty: "The rebrand to Skin & Tan is an exciting new chapter that reaffirms the brand's inclusive ethos and skincare-led approach to tanning. We have been very pleased to see the positive response from customers and trade. This year holds much in store for Skin & Tan, including the launch of a new gradual, skincare quality tanning range. A new name is only the beginning!"

The transition will begin with the launch of its new Face Glow range in late January 2025 and will roll out gradually. Several products have already switched to the new Skin & Tan branding, but no need to fret, its signature formulas remain the same.