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Smashbox Cosmetics to exit UK market

Sophie Smith
14 July 2022

Smashbox Cosmetics has announced its exit from the UK market later this year, due to an "accumulation of challenges the business can no long withstand".

From 29 September 2022, the beauty brand will no longer accept orders in the UK and Ireland.

Launched in 1996, Smashbox Cosmetics was founded by Dean and Davis Factor, the great grandsons of Hollywood makeup legend Max Factor. The brand is known for its range of primers, as well as products for the face, eyes and lips.

The brand was part of a wider business empire for the Factor brothers, Smashbox Studios, which includes a modelling agency, a photo studio and a clothing line. The cosmetics arm of the business was later sold to The Estée Lauder Companies in 2010.

A spokesperson from The Estée Lauder Companies, said: "ELC is committed to ensuring that it is focused on investing its resources into the most strategic long-term growth opportunities and value creation globally. Over recent years, Smashbox’s UK sales have been impacted by changes in the brand’s retail space and location, combined with competitive challenges and we have had to make the difficult decision to cease selling the brand in the UK & Ireland. Smashbox will continue to sell in various other markets around the world."

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