SmileDirectClub opens Centre:mk clinic

SmileDirectClub has made its South East debut with the opening of a new 600 sq ft clinic at Centre:mk in Milton Keynes.

Founded in 2014, SmileDirectClub has an international presence across the US, Canada, Australia, France and the UK. The brand aims to provide affordable and convenient premium oral care.

Using "state-of-the-art "clear aligner therapy, SmileDirectClub offers dentist-prescribed and monitored clear aligners for people with mild to moderate crowding and spacing.

SmileDirectClub joins existing selfcare brands at Centre:mk including H Beauty and Laser Clinics, as well as retailers such as The White Company, Phase Eight and Hobbs.

Kevin Duffy, Centre Director at Centre:mk’s, said: “We are continually evolving centre:mk to reflect the needs of our guests, introducing or enhancing our offer to provide something unrivalled anywhere in the region. The opening of SmileDirectClub is a reflection of that strategy, and highlights our ongoing commitment to our guests’ health and beauty needs as part of the wider experience that complements their lifestyles.”

David Cran, VP of Europe and Australia at SmileDirectClub, said: “We are very pleased to have opened our first South East clinic outside London at Centre:mk; a destination that really understands it’s customers and the growing demand for orthodontic dentistry. We strongly believe that convenient premium oral care should be accessible to everyone, and our launch at centre:mk is the next step in making this a reality for more prospective customers across the UK.”