SmileDirectClub partners with Thérapie Clinic to "expand affordable orthodontic care in UK"

Oral care brand SmileDirectClub has opened six physical locations as part of an exclusive partnership with aesthetic treatment provider Thérapie Clinic.

The new 'SmileShops' form part of Thérapie Clinic's existing locations in Dublin, Glasgow, Bristol, Leicester and Essex, creating a "unified destination for individuals seeking affordable and easy access to orthodontic and cosmetic treatments".

In addition to the partnership, new SmileShops have been established in Liverpool and Sheffield, with plans to further expand SmileDirectClub’s presence across the UK, Ireland and US by the end of 2023.

The move builds upon SmileDirectClub's network to 18 locations across the UK and Ireland, as well as various pop-ups and an online service with access fully remote, dentist and orthodontist-directed digital services.

David Cran, Vice President of International at SmileDirectClub, said: "Our collaboration with Thérapie Clinic is a significant milestone in our journey to transform the dental care landscape.

"An investment of this scale demonstrates our resilience and is a testament to the growth of SmileDirectClub and our commitment to transforming the way people approach their dental health.”

Phillip McGlade, CEO of Thérapie Clinic, said: "We're excited about the possibilities that lie ahead with this partnership. By combining our strengths, we can expand access to high-quality dental care across the UK and Ireland. Together, we're making a impact in improving the dental health and confidence of our customers."